About Us

CITRAI — a Kimberly’s Jewelry Company

CITRAI is the modern online extension of our family’s brick-and-mortar jewelry store, Kimberly’s Jewelry, proudly serving customers since 2001.

At CITRAI, our mission is simple: make exceptional diamonds accessible to everyone. Founded by a third-generation jeweler, we carry forward over 23 years of brick-and-mortar experience from our home base in Los Angeles County, California. What began as a family tradition has grown into a modern, online destination for those who seek beauty, value, and transparency in their diamond purchase.

Our Ethos

For too long, the diamond industry has been controlled by layers of middlemen, each adding unnecessary markups and barriers between you and the diamond you deserve. CITRAI exists to change that. By streamlining the supply chain and sourcing directly from trusted suppliers, we’re able to offer the same quality diamonds you’ll find in luxury boutiques — without the inflated price tag.

We believe in:

• Transparency – Clear, honest pricing and accurate product details.
• Quality – Every diamond is independently graded and carefully inspected before it ships.
• Accessibility – Exceptional diamonds should be within reach for everyone, not just a select few.

Our Mission

We are democratizing the diamond buying experience — giving you direct access, lower markups, and the confidence that you’re making a smart purchase. Our goal is to combine the expertise and trust of a long-standing jeweler with the convenience and reach of a modern e-commerce platform.

Our Promise

When you shop with CITRAI, you get more than a diamond. You get the dedication, expertise, and personal attention that have defined our family’s business for over two decades. Whether you’re across the street or across the country, we are committed to offering the same warm, knowledgeable service our in-store customers have enjoyed for years.